Ikea's New Food Packaging

Ikea's aim is to enhance its Swedish identity. Stockholm Design Lab have created a set of minimalistic designs for the range.

I like the current minimalism trend but I'm starting to find it a bit predictable. I'd like to see brands trying something new and more expressive rather than following the crowd. Despite that I do think it works well for the Ikea brand and it's Swedish identity. 6.5/10