Ikea's New Food Packaging

Ikea's aim is to enhance its Swedish identity. Stockholm Design Lab have created a set of minimalistic designs for the range.

I like the current minimalism trend but I'm starting to find it a bit predictable. I'd like to see brands trying something new and more expressive rather than following the crowd. Despite that I do think it works well for the Ikea brand and it's Swedish identity. 6.5/10

A project by Jonathan Puckey- Typographic Rythm.

A typeface dependant on typing speed and force using pressure-sensitive keys and software which varies the size and weight of the text.

See it here.

Bad Branding

I have set myself a new project: 'Bad Branding'.

McDonna's, Derby

Letz Eat, Derby

Lego Ad Campaign

Ad campaign by German agency Jung Von Matt

Growing My Own

Malcolm in the middle

Obsessed with this at the moment.